Saturday, 13 August 2011

Steps to Publishing Success by: Zaak O'Conan



Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.
First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.
Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.
The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.
The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.
Once you've written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.
Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.
You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out of your system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.
Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.
There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.
Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.
Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.
Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.
Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!

About The Author
Zaak O'Conan discovers and presents information on to enhance your site, newsletter, marketing and other Internet related topics. You'll find his other articles that expand your horizons at http://WebWorkersWeekly.com
Zaak@WebWorkersWeekly.com

Self Publishing Success Starts With Marketing by: Jean Fritz



Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves “S & M” – sales and marketing.
For an author to become a successful self-publisher, he or she must make a paradigm shift in consciousness from author to entrepreneur, and view their book in the same way that Madison Avenue gurus view the newest shampoo. An author has to be able to do a dispassionate analysis of the market the book was meant to reach. Is its greatest appeal to young people? Senior citizens? Men? Women? Members of a minority group? The definition of a market – or markets – will help to determine and focus the ensuing marketing campaign.
Next, the author must develop a marketing plan. How can I reach my market most effectively? Freelance authors are already aware of the plethora of niche publications on the market. Now, instead of contacting these publications for submission guidelines, the self-publisher needs to contact the advertising department for rate and data information. Information such as 1) per-issue circulation, 2) average response rates for classified and / or display advertisements, 3) advertising rates and specs for display advertising will allow a self-publisher to determine the cost per contact. If a book involves specialized information, the self-publisher can afford to advertise in low-circulation, niche periodicals, as the audience of those periodicals may well be the exact type of individual most likely to benefit from the book.
Books which were written to appeal to a wide, general audience will have to be marketed with a larger media blanket. Diet, self-help and money management books do better with radio or television publicity. These media have higher costs, but over the long run, the per-contact cost is smaller, due to the greater number of people reached.
The question of cost brings us to the next challenge: a marketing and advertising budget. How much are you willing to spend, and for how many years? Launching any new business venture generally requires five years to begin turning a profit, and the first two years concentrate on developing an identity and “brand awareness.” In other words, it may take an author two years for anyone to become aware of his / her existence, let alone want to purchase their book! Too many self-publishers give up on marketing after the first year, and wind up selling their book at garage sales.
Finally, marketing efforts need to begin before the book is published. If an author builds interest and excitement while their book is still in the “proofing” stage, the outcome could easily be immediate demand upon release of the book. One of my clients did this, and sold 100 copies of his book before he received his first shipment.
Along with publications written to help authors improve their writing skills, the self-publisher should reference books or audiotapes relevant to promoting and marketing small or home-based businesses, such as Jay Conrad Levinson’s Guerilla Marketing. Promoting your work doesn’t have to be torture or outrageously expensive. Well-planned, consistently executed promotion will get your book on bookshelves, as long as you are willing to invest patience and persistence in your marketing efforts.

About The Author
Jean Fritz is the owner and chief editor for JMT Publications (http://jmtpubs.tripod.com), a company which specializes in helping self-publishing authors get into print.
This article is not copyrighted
jeantype@excite.com

Publishing and Promoting of Poetry anthologies and chapbooks by: Rose DesRochers



So you have always dreamed of having your poetry published? Why not self-publish it or go with a pod publisher? Poetry is something perfect for self-publishing or pod publishing. Now you are asking yourself how you get started.
Start by choosing up to 100 of your best poems, think of who your market will be. Who will be purchasing your book? You also might want to go to your local book store or library and have a look at other anthologies and chapbooks. Then start by putting your poems together in a manuscript. You might want to have someone go over your manuscript. You can have a professional manuscript reader go over it or maybe a friend. You are going to want someone who will be honest with you and help you edit it.
Then develop a budget of how much you want to spend on printing your book. You are going to want to shop around and look at the different prices of pod publishers or printing companies. If you are going to go the self-publishing route you are going to need your own ISBN number and cover designer. In Canada you can get an ISBN number throughhttp://www.collectionscanada.ca/isbn/s11-202-e.html. I found WRITERSWORLDhttp://www.writersworld.co.uk/ offers the most complete and professional service for pod publishing. Be sure to tell him Rose DesRochers referred you. You can also check outhttp://www.instantpublisher.com if you want to start on a small budget. A Quick and easy bookbinding for writers and others who want to see their words in print iswww.gigabooks.net. Now that you have your poetry book published you will need to look at promoting it.
Website
Create a website to showcase your book. Did you know that blogging is a great way to advertise your book? Google spider’s blogs more often than other web sites. If you would like a professional website and know little about creating a website I recommend hiring a web designer. http://www.invision-graphics.com/ offers writing templates and book covering design. Poetry Readings Set up a poetry reading at your local public library, coffee shop, card shop or book store. You can get the word out about your reading via your local radio station, news paper and the Internet.
Reviews
Reviews are a great way to see if your poetry anthology has any merit once published and reviews will help increase your book sales. Joining an online writing forum like Todays-Woman.net is a great way to get reviews, offer to review other poet’s books in exchange for them reviewing yours. I recommend Shirley Roe founder of www.allbooksreviews.com. Shirley is a regular reviewer for Foreword Magazine, Midwest Reviews and several other prestigious review publications and sites.
Distribution
Visit your local book stores and try to set up a meeting with the manger. Most book stores will take your book on a consignment bases and while you are there you can discuss having a poetry reading.
Press Releases
Write a review of your book and see if your local paper won't run the review. You can also submit a free press release to http://www.prweb.com/
Self-publishing or pod publishing your Poetry book is a great way to break into the market.

About The Author
Rose is a published author from Canada Ontario and is also the founder ofhttp://www.todays-woman.net a community for men and women over 18, where writers/poets/columnists meet and exchange ideas, contest, rate and review and help each other succeed in the writing industry. Check out Rose's first poetry book "She is like the wind" and purchase poetry that is sure to be a world of emotion on a canvas that is her soul.
admin@todays-woman.net

Publish Anything: The Saga of a PublishAmerica Author by: Lisa Maliga



My story is that an author who’d done online writing for such dot gones as Themestream, Written By Me, and The Vines, someone trying hard to have fiction, poetry and nonfiction in print for real, recommended PublishAmerica. She claimed it was a traditional book publisher. I was struck with their slogan, “We treat writers the old fashioned way – we pay them.” Wasn’t that what publishers were supposed to do?
But since my novel was just sitting on the DiskUs Publishing site and doing nothing but supplying me with enough money to buy a pair of skate laces every three months, I thought maybe it would have a better chance over at PublishAmerica where it would be available as a trade size paperback both on and off-line.
So this author, Ellen Du Bois, had a big thing on her Geocities site about books being available in brick & mortar bookstores & they’d have ISBN numbers and be online and all that stuff. Also had her full size book cover up so I sat there for 5 minutes waiting for the damn thing to appear. Not impressive, but she liked it. Ellen was a cheerleader for her book and sent reviews from a weekly community rag and she bulk e-mailed several pieces of correspondence during those heady days when her book was in prerelease, then release stage in the summer of ’03. I broke down and bought a copy from Amazon – took almost 3 weeks to get. And I struggled to read all 176 pages. Tripe. Clichés abounded. Spelling/grammatical errors weren’t there at least. But the writing was thin. The story moved too quickly. The main character was the most realistic as it was most likely based on the author. The dialogue was okay. The descriptions were minimal. Had there been a real editor, the book could’ve been very good. I wrote to Ellen and told her the positive things about the story, avoiding the negativities. She’d been an online correspondent for almost two years, yet after I didn’t review her book on Amazon.com and Barnes & Noble she didn’t contact me. Almost a year later she sent me another e-mail – to promote a book of her poetry. I was just someone to sell a book to and she was only interested in the sale and hopefully a glowing write up.
A Future PublishAmerica Author
Since I’d already signed the contract with PublishAmerica, I wanted to cancel it after reading that trash. Now my book would be affiliated with a company that put out just about any piece of writing that came its way. I wasn’t expecting much what with my dealings with the extinct eNovel and RJ’s eBooks, along with a tiny eBook publisher named Crafts Across America where I wasn’t paid monthly as promised. And my novel and short story collection languished at DiskUs, home of the alleged Number One Best selling eBook author of all time, Leta Nolan Childers.
PublishAmerica sent me an author’s questionnaire where they asked for basic biographical information; cover art suggestions, and a long list of people who might want to read my forthcoming novel.
“Please prepare a list (names, and addresses,) of people who know you well enough to be interested in your success as a writer: personal friends, colleagues, relatives, etc., to receive a book announcement…Please limit your list and your labels to a maximum of 100 contacts. Also, please do not include businesses or organizations of any kind, including bookstores, media contacts, or government organizations. Include friends and associates only.”
The editing process of my manuscript took two weeks over the Christmas holidays. I was able to ascertain that the first few pages had been read as some minor alterations had been made, but no changes followed for another 50 or so pages. One of the errors that occurred was clearly the result of a spellchecker on the part of PublishAmerica as a question mark appeared after the end of a statement. I’d read of real authors receiving instructions to change chapters, alter endings, delete numerous pages, in other words, really struggle to rewrite a book. Why so much effort? Names. Reputation. The publisher wanted to put their name on the best quality book that they had invested in. The author wanted a book that was saleable but also well written and something they were proud of. PublishAmerica’s editing comprised neither ideal as all they did was put the computer program’s spelling/grammar checker into action.
My two free author’s copies arrived in early March and it was nice to see my trade paperback book in print sans a cheesy cover and stapled spine. ‘North of Sunset’ actually had decent looking stock cover art of a few silhouetted palm trees, a noticeable font, and a spine where the book title, publisher and author’s name was apparent. It would look good on bookstore shelves, I imagined.
Reviews – What Reviews?
What was Publish America doing to make sure my book was reviewed? Nothing. I decided to contact local daily and weekly newspapers by e-mailing a press release. The only responses I got were two e-mail autoresponders announcing the editors were on vacation.
I spent $40 on copies of my book’s galley and mailed them to three national newspapers and the Library Journal magazine. Then I phoned a book reviewer at the ‘San Diego Union-Tribune’ and asked if he’d be interested in reviewing my book but before I could even describe what it was about, he asked who my publisher was. I told him. “We don’t review books by that publisher,” he stated.
I called all the local bookstores and spoke to the managers and/ or community relations people about my book, including a couple of stores who were physically located on the street I’d written about. An independent bookstore owner told me that since PA didn’t have a return policy she was unable to stock my novel. Another said that I could sell my book on consignment. The chain stores of Borders and Barnes & Noble said my book would be available through Ingram if anyone chose to order it.
Tried getting PublishAmerica to send review copies out and it took them weeks to do so. Had to call and make sure on two occasions that the books had been mailed. Maybe quoting one of their enthusiastic promoters on the message board, a guy with a natural genius for marketing and the budget to back it up, got three books sent to reviewers.
Then I sent my book to Piers Anthony, noted sci-fi and fantasy author of more than 100 books. I’d been in touch with him since 2000 when I alerted him to the fact that eNovel was a rip-off. Although the action in his books usually took place in alternate time periods/universes, he didn’t mind reading a mainstream Hollywood novel. He did so. "North of Sunset by Lisa Maliga. She's the one listed in my Survey as I'm a Published Novelist Ha Ha! Ha!, a pertinent warning for starry-eyed aspiring writers. Her web sitewww.lisamaliga.com is worth checking similarly; she tells it as it is. If you took a few decades off my age and changed my gender, the result might resemble Lisa. North of Sunset is fun, about a Hollywood producer and his temporary secretary, showing a good deal of what I presume is reality. It is written with the omniscient viewpoint, which I dislike, but it held my interest regardless. "
I’d discovered through an upset PA author on the messageboards, which I read on occasion, that someone was complaining about PublishAmerica. Discovering the Absolute Write Background Check area I spent several hours reading, at the time, more than 40 pages of complaints about PublishAmerica. Authors not receiving books in time for booksignings that they set up themselves. Bookstore owners/managers refusing to stock their shelves with unedited PublishAmerica titles. Writers unable to get their books reviewed.
Doing a search on LexisNexis, the reputable online legal research system, for all PublishAmerica books receiving newspaper reviews, I saw that from July 2002 to June 2004, only 24 books had been reviewed nationally. Papers in Syracuse NY, Tulsa, OK, Fort Pierce, FL, Wilmington, NC and Lakeland, FL were represented. Only Salt Lake City’s ‘Deseret Morning News’, the ‘Tulsa World’, ‘Pittsburgh Post-Gazette’ and the suburban paper, the ‘Chicago Daily Herald’ were actually major newspapers. Evidently, the ‘New York Times’ or the ‘Los Angeles Times’ were not reviewing anything by PublishAmerica’s authors. According to the PublishAmerica site in the Facts and Figures section, “Fact #3: Again, unparalleled among all traditional book publishing companies, each day an average 15 times a PublishAmerica author appears in the news media, in newspapers, magazines, radio or TV.” Yet even mathematically challenged folks can determine that by using the LexisNexis search statistics, we learn that the average is a paltry once a month that a PublishAmerica book gets mentioned in a newspaper somewhere in the United States.
Editing – What’s That?
Here’s a gem of a post on the PublishAmerica message board: “When it came out in book form a month ago, my friends mentioned the editing problems in it, so a friend of mine with a masters in education went through it for me. It had close to a thousand editing errors in a 182-page book. So, have some who actually knows what literary content should be in a book, go through your book for you before you send the final draft back to PublishAmerica. Because the final draft, IS!, how the book will be when it comes out.”
I discovered that through the misspellings, grammatical errors, and general bad writing that just about anyone was publishable through the ‘traditional’ publisher located in Frederick, Maryland. Such postings as: “I too am not the best editor LOL! I did get my finished books. And when I met with a lady that is huge in the marketing field, she told me that my book at it's length of 132 pages needs to have chapters.” A couple of PublishAmerica authors discussed editing. “I felt like you did when I found errors, but then I realized, hey people read it for the story, not looking for mistakes in typo land! LOL Now I just keep on a keepin on!”
Sales Figures
Question: I’d really like to know how many copies I’ve sold.
Answer: Buy all of the books yourself and then count them.
No matter how naďve PublishAmerica authors appeared, they will eventually come to the realization that PublishAmerica isn’t really a traditional publisher, especially when those twice-yearly royalty checks arrived. Every few months or so PublishAmerica sent them an e-mail extolling their success, bragging about a big name author they’re negotiating with, or, more recently, doing a deal with the New York Times. On August 17th, an e-mail bearing the proud subject heading ‘Advertising Our Topsellers in the New York Times’ appeared in author’s online mailboxes.
PublishAmerica was well named in that they want to publish anyone in North America who has churned out a manuscript, regardless of quality. They claim to have anywhere from 9,000 to 12,000 “happy” authors and they want more and more of them as that obviously means more money for the greedy owners, namely Willem Meiner and Larry Clopper.
The PublishAmerica name and logo is seen as a joke to those in the media, bookstores and libraries. Books can’t be returned. All PublishAmerica titles lack the necessary CIP [Cataloging-in-Publication] data, which is necessary for libraries to order titles, and who wants to read unedited and overpriced tomes other than the author’s cronies? Oh yeah, and while PublishAmerica claims that they’re a ‘traditional publisher’ why on earth do they have in their main page keywords list the term ‘self publishing’ three times? And in their site’s description, they brag: “PublishAmerica, Inc., a traditional publisher, accepting and publishing manuscripts and books at NO CHARGE to the author. Royalties paid to writers, books sold in stores. Manuscript submissions by mail and online"
In the beginning of September I received a royalty check. To my surprise, I was not only able to afford to buy a pair of laces for my skates, I shelled out the $12 it cost to sharpen my blades. Who knew that this company would provide extra income enabling me to continue participating in my recreational skating hobby? But it cost me more than the $160 in author-bought books, the $40 for galleys, which were probably plunged into a recycling bin, the $87 color business cards, $20 press release -- and the countless hours building and rebuilding my website so people would happen across it and buy a book that was only available online--like any other eBook.
PublishAmerica allows the myth of being a ‘traditional’ publisher, a term not used before the advent of the Internet, to fester. The lie is perpetrated in those HTML source codes that search engine spider robots deliver; the future authors led to the promised realm of publishing, an internet web of woven myths fanning across cyberspace. PublishAmerica resembles most other ePublishing companies promising tales of bestselling books and authors. PublishAmerica is just another scam, just another future dot gone.
If you are a PublishAmerica author, or know of one, who is unhappily published and will tell your story, please contact:
Federal Trade Commission
attn: CRC - 240
Washington, DC 20580
FTC Consumer Complaint Form
Frederick County Board of County Commissioners
Winchester Hall
12 E. Church Street, Frederick, MD 21701
Telephone: 301-694-1100
Fax: 301-694-1849
www.co.frederick.md.us/BOCC/
John L. Thompson, Jr., President
Winchester Hall
12 E. Church Street
Frederick, MD 21701
Telephone: 301-694-1028
Fax: 301-631-23
Mention the following points:
Your book is not available in brick and mortar bookstores and libraries
Your book is not returnable if a bookstore owner/manager should stock it
7-year-long contract is considered in improper amount of time
Your book is published by a vanity press
You had to pay for your own copyright
PublishAmerica will not apply for the CIP, which allows it to be bought by libraries
PublishAmerica overprices the books
PublishAmerica offers a nonstandard discount
PublishAmerica’s business model is to sell to their own authors
PublishAmerica's books are NOT edited--certainly not line-by-line as they claim on their web site but have since admitted that they only edit for grammar and spelling
PublishAmerica accepts approximately 80% of submitted manuscripts [most publishers reject 99% of their submissions]
PublishAmerica will only accept credit card orders over the phone when booking for one of their seminars or to purchase your own titles

About The Author
Read and learn at Lisa's Library of Writing http://www.lisamaliga.com Discover the diverse writings ranging from free soap and bath & body recipes to fiction, figure skating, herbal hints, and helpful publishing advice.
everythingshea@msn.com

PublishAmerica - Publishing Parasites by: Eddie Bruce



I have to admit to being readily impressed by company names. Maybe it's an age thing. You see, I was around when we had nationalised industries here in Britain, you know, British Railways, British Gas, British Steel, British Road Services, etc., etc. Those companies may have been over-staffed and under-efficient but you always knew you could trust them, and a product marked "Made in Britain" had class - in those days. Even after they became privatised the word "British" in a company name still, in my subconscious at least, gave that firm a stamp of approval. Those were the heady days when we had some traditional industries and workers could rely upon union protection to prevent their jobs being shipped out to third world countries.
When a company called PublishAmerica (http://www.publishamerica.com/index.asp) agreed to publish my small collection of short stories, I was delighted. This wasn't a 'tuppence ha'penny' outfit but an organisation that boasted "America" in its title. I've never been to America but I have made some good "virtual" friends there and know how patriotic Americans are. How could you not feel safe doing business with a firm that so proudly flew the flag of that famous super power? When I checked out PublishAmerica's website, all red, white and blue with the slogan "We treat our authors the old-fashioned way - we pay them," I felt truly blessed. A publisher of high esteem (I believed the testimonials) recognised the reader-appeal of my stories and my potential as a writer.
Further encouragement came from the "Why PublishAmerica?" page where I was told "The majority of our books that are sold retail are sold in physical brick and mortar bookstores" and "PublishAmerica can remove the stigma of paying to be published. With PublishAmerica, you will have the very important distinction of having your book ACCEPTED BY A TRADITIONAL PUBLISHING COMPANY."
Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As it stands "PublishAmerica" could be interpreted as an ambition to publish anything and everything that was ever written in that country. Amazingly, that interpretation very much sums up their objectives.
In my enthusiasm I had been studying PA's Author's Message Board, following links to previously published author's websites and reading all the reviews and book excerpts I could find (not realising that authors with anything pertinent to say are instantly barred from posting). Then I read one of their books from cover to cover. Now, my own education at an orphanage school in the Highlands of Scotland was very basic, so my grasp of English Grammar left something to be desired. Nevertheless, convinced I had stories to tell and the ability to tell them, I had joined Internet critique groups to learn how to present them. When I read my first PublishAmerica book my feelings were a blend of embarrassment, anger and disbelief. The writer had obviously worked hard to put the story together and it had the makings of an entertaining read. It reminded me so much of my own first and only attempt at writing a novel - abundant clichés, suspect word selection, contrived scenes and wooden characters existing in a plot that lacked cohesion. It was in fact a story barely at the first draft stage, complete with spelling and grammatical errors. How could an ethical, self-respecting publishing house allow this to happen, I wondered?
PublishAmerica/ScamAmerica are most definitely NOT traditional publishers whatever their slogan implies. Recently interviewed by Steven Zeitchik of Publishers Weekly, PublishAmerica executive director Miranda N. Prather admits that her company DOES NOT EDIT FOR CONTENT, only for grammar and spelling. For readers and writers everywhere this has to be the most worrying statement ever made on behalf of a publisher. But it gets worse. Simultaneously Ms Prather announced the creation of an affiliation between PublishAmerica and Online Publishing Bookstore - Tome Toaster (http://www.onlinepublishingbookstore.com). Quote "Authors that generate sales and create a track record showing that they are able to promote as well as write a book will be referred to PublishAmerica by Tome Toaster." So we have a situation where a writer's ability to self-promote supersedes everything, including the ability to pen a readable story.
I find it a frightening fact that PublishAmerica already have 10,000 published books in the marketplace (recent announcement). Since they don't edit for content it is safe to assume that the bulk of these are badly written at best. By choosing PublishAmerica, genuine AUTHORS who have worked hard at sharpening their writing and storytelling skills find their works irretrievably associated with some of the most inane rubbish ever written, for the period of their contract - SEVEN YEARS! Meanwhile READERS have the dilemma of finding a readable piece of fiction (or non-fiction) in an environment awash with literary garbage.
The scam is brilliant in its simplicity. Instead of asking for money up front, PublishAmerica solicit a list of up to 100 of the author's friends and family whom they bombard with pre-publication flyers offering discounted copies. The sting is in the book's cover price - anything from 25-50% above the going rate for a similar book - ensuring that the friends-and-family discount does not effect the publisher's profit. My own 136 page "tome" was originally priced at $19.95 then reduced to the still prohibitive cover price of $16.95 when I expressed my disgust. Print-on-demand format allows the publisher to recoup publishing costs almost immediately on just a few such sales which are followed up by a "special" bulk purchase offer, irresistible to the author who has received only two free copies for review purposes. I invested three to four hundred pounds sterling and countless frustrating hours that I could ill afford on a marketing project that was doomed to failure from the start. PublishAmerica's lack of author support, only answering phone calls for book orders and ignoring almost all email complaints, is legend, as is the nigh impossible task of finding a bookseller willing to stock PublishAmerica non-returnable titles.
PublishAmerica have a branch called PublishBritannica and I now realise how naďve I have been to believe that a company would necessarily show respect to the country whose name they cynically exploit. Maybe such business practices are par for the course in today's dog-eat-dog, winner-take-all world. I know there are "authors" prepared to buy huge quantities of their books then sell them on to sympathetic, unsuspecting acquaintances, mug gullible punters at book fairs and the like or just sell them to each other. I just enjoy writing stories, being neither a super salesman nor a confidence trickster. Is it too much to expect that a writer's work might succeed on merit rather than misrepresentation and deceit? If companies like PublishAmerica are allowed to legally flourish while exploiting new authors, deceiving the reading public and stifling writing talent, apart from GENUINE TRADITIONAL HOUSES, the book publishing industry will surely drown in a dumbed-down literary quagmire of its own making.
NOTE: Many authors who value their work and who have fallen victim to this disreputable company are campaigning to have the sole rights to their material restored. To those who threaten legal action PublishAmerica offer a release agreement containing a gagging clause. Authors who feel that they have been misled or defrauded by this company are advised to write to -
Office of the Attorney General
Consumer Protection Division-Beth Silverman
200 St. Paul Place
Baltimore, MD 21202
and
BBB of Greater Maryland
1414 Key Highway, Suite 100
Baltimore, MD 21230 -5189
WWW: www.baltimore.bbb.org
Email: info@bbbmd.org
Phone: (410)347-3992
Fax: (410)347-3936
Eddie Bruce © 29.11.2004.

About The Author
Eddie Bruce is retired and writes Scottish and English short fiction. A recovering alcoholic, his works reflect the ordinary man's eternal struggle to find a niche in life. Some of his acclaimed stories can be read at http://www.adrifterslegacy.co.uk.

Earn Money From Freelance Writing by: Younes Boutriq



If your writing skills are not so good, or you’ve failed your English test on the high school, you may be feeling a little slighted about writing an article, report, sales copy or ebook. If it’s your case, there is a solution just for you.
Writing doesn’t have to be the hardest part of your ebook creation. You can actually hire someone to do it for you by going to a site like Elance.com and let qualified people ( Ghost-writers or freelance writers ) bid on your project. There are plenty of good writers there willing to write your ebooks for you at a discounted price.
Many novelists, Hollywood celebrities, biographers and others utilize the services of a freelance writer at some point of their careers.
So what’s a ghostwriter?
It’s someone you pay to provide you with quality professional content in about any format you require.
Here is what a ghostwriter / freelancer can do for you:
  • Research on the internet and other sources
  • Compilation of all the information you provide them
  • Professional writing that makes your ideas sound really great
  • Write a compelling book that rivets a reader’s interest
  • Usage of language that is apt according to the topic
  • Delivering the complete packaged product version – ready to sell.
All you have to do is provide them with your ideas, research, and information about your ebook then let them do the work for you.
Here are some of the advantages of letting a ghostwriter write for you:
  • All the writing work and designing is easily outsourced to ghostwriters. They do all the work… you get the benefit (and the profits)!
  • Save time and energy that could be used efficiently in other directions.
  • You keep 100% of the copyright.
  • They can do the research for you.
The procedure is as follows. You have to post your project on the website. The freelancer who is interested in your project will place a bid. The cost of this work depends on the expertise required, the nature of the project and the volume of work. You are free to negotiate. Ghostwriters work mostly for themselves. If you generate repeat business for them a business relationship gets established. The ghostwriters or freelancer may then charge a lower fee for the returning client as it helps generate higher business volumes. The investment you make in hiring a ghostwriter is returned many times over and gives beneficial results. You get an excellent product made and the readers get their value for money through high quality material. This is definitely a win-win situation where you, the freelancer and the client, all are benefited.
To have an idea on how Elance works and what kind of projects people are posting. Visit this link: http://www.elance.com/c/search/main/lSearch.pl?mode=search&stage=results&domain=projects&catid=100&rid=&sk=&keywords=ebook
There are plenty of great resources to hire a freelancer. These are:
To post your project on Elance.com or any other freelance site you should first open a free account with them, and then open a bid request.
Your bid request should include:
  • A clear description of your project without giving a lot of details.
  • Maximum Bid. This is the highest bid offer you will accept. Freelancer can bid lower to gain your business, but not higher.
  • Bidding Close Date. This is the date (in U.S format--mm/dd/yyyy hh:mm:ss) you want to close bidding and not accept any more bids.
  • The number of days the freelancer have to work on the project and deliver the final work. If you omit a deadline, then the he is under no time obligation to deliver!
Before accepting any bid you should verify that the person you are selecting is apt to handle the project effectively. You can do this by:
  • Asking the ghostwriter for his references.
  • Asking for a sample of his work.
  • Visiting his profile page, where you can find more information about him and also what people who worked with him have to say about his work.

About The Author
Younes Boutriq - the author of “The Insider Secrets Of eBook self Publishing”: Discover how you can create hot selling ebooks from scratch about any topic, without writing a word, in a record time, and watch your bank account explode - 100% GUARANTEED –
http://www.ebook-self-publishing.com

Documenting Everything: Your Journal is Your Logbook by: Stephen Earley Jordan, II



Sailors had it for years. Great explorers had it as well. If you go on an expedition to an ancient Aztec mound, more than likely the archaeologist will have one too - so, why shouldn't you own one?
No, I'm not speaking of the scurvy that plagued the sailors! No, I'm not speaking of the Loch Ness Monster or Bigfoot, whom explorers claimed to have seen in snowy Manitoba winters. Nor am I speaking of a lost city, which was never truly lost, but simply buried under mounds of earth and recently dug up by an archaeologist.
I'm speaking of journals. Journals? Yes! Keeping a journal can be just as much of an adventure as sailing the high seas, exploring unknown Canadian wilderness or digging in the dirt to find buried treasure.
Journals have been a source of reflection for centuries. My suggestion is to look at your writing career as if you're an explorer analyzing new-found land; an archaeologist digging up new artifacts and renaming them and so on...
How can you do this? Well, view your journal as a logbook and document your daily happenings. Here is a suggested format for keeping your captain's log.
Divide your journal entries into sections: Date, Weather, Mood, Events and Freewrite
1. Date: This is the obvious one (for some people). Write the month, day and the year. Also write which day of the week it is (i.e., December 17, 2001; Monday).
2. Weather: Make note of the temperature outside. Is it 100 degrees? Or perhaps it's only 20 degrees? Is it raining and 35 degrees? Snowing and 110 degrees? Raining cats and dogs? (Don't step in a poodle....)
3. Mood: What's going on in your head? Did you just get off the phone with your ex-lover who ruined your day and sank you into the depths of depression? Write about it. Did you manage to pull off some wondrous passive-aggressive revenge against said ex-lover? Write about that too and how it made you feel.
4. Events: Here's where things get a bit complicated - for some. You have to do your homework. Watch television, read the newspaper and write a few lines about what's going on in your city, state, country or the world in general.
5. Freewrite: Here's your chance to shine. Since we're all writers, we should leave a section for freewriting. Allow yourself some space to simply write aimlessly without direction. But, here's the challenge - try to limit yourself to a certain number of lines.
When you keep these entries for a week, two weeks or a longer period of time, it can be extremely beneficial. Comparing and contrasting the Mondays or Tuesdays could be a surprising learning experience.
Many times I've written stories and wanted to "know" what 78 degrees felt like, so I went to my journal and found an entry, read my mood descriptions and weather descriptions and was easily informed from my own documentation.
Keep in mind, a good writer documents everything - whether it be on paper or just in the mind's filing cabinet. But, to keep things in order, try to keep your documentation on paper - or at least saved to disk.

About The Author
Stephen Jordan, a medical editor, has five years experience within the educational publishing industry. Stephen was a freelance editor with such educational foundations as Princeton Review, The College Board, New York University, and Columbia University. Away from the office, Stephen promotes his creative writing with his home-freelance business OutStretch Publications and his artwork. Stephen holds two Bachelor of Arts degrees in writing and literature from Alderson-Broaddus College of Philippi, West Virginia.
Editor@OutStretch.net